Which in "Bibi" means it has been pretty good.

Naturally self-critical and self-effacing, Bibi's daily MO is to constantly seek ways to grow the work.

Enforcing single-minded strategies, original narratives and always trying to build new things ... pretty much sums up Bibi.

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Born in South Africa, Bibi is a creative director, that has worked across the globe on consumer brands and more recently entered the world of health advertising. Since joining FCB Health NY in 2020, her work in DTC, HCP, and health equity, has not only been recognized by most of international award shows, but in categories beyond pharma.

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Bibi currently lives in Brooklyn, with her husband and their ever stubborn frenchie, Chloe. 

(The houseplants are okay.)